How SEO Fits Into Social Media Marketing
As with each faucet of your brand, social media avenues warrant consideration for how SEO can impact your social media reach.
Twitter
By nauture Twitter considered a 'micro-blogging' service in that it focuses on short status updates that lead to news and information. Within the 140-character limitations your focus is to capture the attention of current followers. Of equal importance, your tweets should target visibility under related phrases for twitter search. As with any online medium, seeking out the right information is at the forefront of readers goals.
Facebooks
Wall posts and notes allow more opportunity to create a blogging-style / resource hybrid where you can create direct links directly to your website. These content rick features are a great opportunity for you to build a strong fondation of keyword rich content. SEO best practices filter into each faucet of Facebook's many features.
Social profile bios require careful consideration. Your description offers a great opportunity to market your social goals. And while Twitter is concise conversation and Facebook centers around a led conversation, both create opportunity for your social efforts to include the right targeted information to increase your ROI.
Targeting readers has always been about offering the types of topics that generate appeal and stay visibile under key search terms. If you are not focusing on how SEO incorperates into your social media strategy, you are at the very least loosing potential visibilty.
How does link building fit in?
Sreamline each social media avenue by determining specific goals with each and you open up opportunity for interlinking between your profiles and other linking opportunities.
In finding and sharing beneficial information, you open the door to more interaction within your social channel. Rather then centering your social media efforts on leading visitors to your business, you can create opportunity for others to share your information in a much broader, viral, capacity. Social media is more about word of mouth marketing because the reach of the masses far outweighs what you can accomplish single handedly.
Even as a direct author of industry related information, it makes sense that you will find existing resources that will be beneficial to your readers. This also opens more potential for other industry professionals to share your information and can increase your visibility under that topic. If the opportunity presents itself for you to interact, retweet, comment, and share.
Chances are, that through these opportunities to interact on other channels, you will have an opportunity to introduce your expertise on the subject. In many cases there are also opportunities to showcase related information from your blog, or wall post. This opens a plethora of link building opportunities in a unobtrusive way. Creating a resource that continues to stray further from cramming your message down the throats of followers.
Comments:
Can you provide more inputs whether adding links to social networking sites add value to SEO or not?