"Google Analytics is a FREE tool that you SHOULD be using to monitor your website performance."

"When a search engine spider looks at your page, it essentially “reads” your site to find out what it’s about."

"The search engine sends the spiders out into the internet to index web pages. Spiders are programmed by the search engines to bring back bits of information about the web page."

"Off Page Optimization is work conducted outside of a website or domain that the search engine optimization campaign is targeting."