How SEO Fits Into Social Media Marketing
Posted by webarcher on April 20, 2012
As with each faucet of your brand, social media avenues warrant consideration for how SEO can impact your social media reach.
Twitter
By nauture Twitter considered a 'micro-blogging' service in that it focuses on short status updates that lead to news and information. Within the 140-character limitations your focus is to capture the attention of current followers. Of equal importance, your tweets should target visibility under related phrases for twitter search. As with any online medium, seeking out the right information is at the forefront of readers goals.
Facebooks
Wall posts and notes allow more opportunity to create a blogging-style / resource hybrid where you can create direct links directly to your website. These content rick features are a great opportunity for you to build a strong fondation of keyword rich content. SEO best practices filter into each faucet of Facebook's many features.
ROI on SEO
Posted by Rick on March 30, 2012
A brief discussion on how a well executed SEO or Pay-Per-Click campaign provides rare ROI transparency for your marketing budget.
Google Analytics PDF Exports Are Officially Back
Posted by Andrew on March 27, 2012
Categorization is Top Priority in SEO
Posted by webarcher on March 20, 2012
Learn how the proper categorization of your sites pages and information will lead your SEO campaign in the right direction.
Whether you are looking to begin or revamp an SEO campaign, far too many SEO strategies lack a focus on the categorization of information. One of the most popular debates revolving around SEO tactics relate to keyword placement, density, and the overall structure of a page with regards to SEO related elements.
Simply put, you can optimize a page until the cows come home, but how will you be able to compete with a site that has well thought out and implemented categorization?
